CEO of AvoProducts, Ruben Valdez, grew up in Northern Mexico until he was 19, and came to Texas in 1968 with a goal to give more to his family. He knew he would have to work very hard to make that happen, and he started right away.
With a dream in his pocket and a growing family to provide for, Ruben held various jobs, working hard at each, all while keeping an eye on his goal of owning his own business (specifically a restaurant) one day. Through his hard work and dedication, Ruben began to see financial and professional success, and saved enough money to finally open the restaurant he had worked so hard for.
A Love of Avocado Oil
His oldest son, following in the hardworking and passionate footsteps of his father, saw a need for a relatively unknown product at the time; Avocado oil. He was so passionate about the potential uses of avocado oil, that he purchased some bulk avocado oil and bottles to start hand packing it at home.
He quickly discovered there was strong demand for an Extra Virgin version of the avocado oil and in time found a promising producer in Mexico who exported top quality avocado oil to France. They became partners and distributors of AVOCARE Extra Virgin Avocado Oil in the U.S. in 2014 – a venture that turned into a fruitful partnership.
Now the company has not two, but three Valdez family members committed to bringing customers the highest quality avocado oil you can find on the market.