The History of Our Avocado Obsession
THE HISTORY OF OUR AVOCADO OBSESSION
Today we know avocados as the cure-all super food that graces the toast of millennials everywhere, but they have a long and rich history long before they became the best, and most delicious, breakfast accessory.
Over the past 30 years, avocados have taken over America. According to the Agricultural Marketing Resource Center, the average American consumes over seven pounds of avocados a year (!!!) in comparison to just one pound in 1989.
Avocados can be traced back to the ancient people of Central America and Mexico, and were known as ahuacatl. They were used not only for a delightful snack, but for medicinal purposes, as well as what would be considered a modern-day face mask. Individuals would smear the avocado pulp directly onto their faces due to the high concentration of oil, which contains anti-aging and moisturizing properties.
Eventually, avocados were introduced in the United States. While they began growing avocados in Florida and California in the 1850s, it wasn’t until the early 1900s they were grown for mass consumption. By 1930, avocado oil began making its way into American culture.
Manufacturers began extracting oil from fruits that were bruised or appeared less-than-beautiful through hydraulic processing. Containing powerful penetrative qualities and skin renewing agents, the oil was infused into cosmetics. Its hydrating properties made it the perfect ingredient for nourishing face and body creams.
Modern science confirms the intuition of the early people of Central America. Dr. Subhi, M.D., who specializes in dermatology and skin-care, advocates for the use of avocado oil as a moisturizer. She encourages the use of avocado oil because it is packed with Vitamin A and Vitamin E, and also recommends the use of products made with extra virgin avocado oil, such as Avoré’s Face Crème, because they are the most rejuvenating for skin.
Throughout history, avocado oil has proved to be one of the most revitalizing, powerful, and anti-aging oils on the market, and if the past is any indication, it will continue to be for years to come.